Almost everybody is publishing three posts at a time in a specific order, so the design remains sleek.

Now, you have to pay attention to what you’re going to post next so you don’t break the flow. Yes, creating a grid takes a bit of effort and time at first, but if built well and with the right tool, it can be a lot simpler than you might think. Having an aesthetic Instagram grid layout boosts engagement, which leads to more profile views and followers. Actually, the only limit is your imagination. The possibilities to create Instagram grid posts are limitless. From there, it was just a matter of time until people and brands jumped on the planned Instagram grids bandwagon and created puzzles, quotes, tiles, and so on. Hats off to the one who decided you can play with the entire grid and create art. All this squareness was bound to lead to a grid format for each profile. Square logo, square pictures, square ads. The Insta almighties decided the most appealing format is square. First things first: how Instagram grids work If a year ago we were cool just for having a planned grid, now we need to innovate to stand out. If you’re an Instagram grid novice, this guide will take you from how to post a grid on Instagram to how to automate your Instagram post scheduling. And this is why I’m writing this.įrom colors and formats to structure, examples, ideas, and tools, here’s the full guide you can check whenever you feel like your grid needs improvement. For that, we need all the information in one single place.

We got excited and transitioned from one type of grid to another, used too many colors, or simply gave up when maintaining our grid became way too complicated.Ģ023 will be about mastering our grids.

Why am I still writing about grids, then? Last year was the year of experiments.

I tried to have one, my best friend tried to have one, even my personal-finance-obsessed teammate is planning to have one. OK, people, we spent most of last year scrolling through G.O.R.G.E.O.U.S.

Instagram grid takeover examples